about
About The Rooboy Xperience (TRX)
About The Rooboy Xperience (TRX)
TRX is a leading event production platform in Nigeria, producing immersive experiences across music, art, and fashion.
TRX brings together creators, influencers, tastemakers, and audiences from across the nation.
Every TRX event is designed to spark connection, showcase talent, and create unforgettable cultural moments.
At its core, TRX exists to shape culture and build community by crafting experiences that leave a lasting impression.
The Founder – Rooboy
The Rooboy Xperience was founded by Rooboy, a Nigerian performer, hypeman, actor, and cultural influencer known for his electrifying stage presence and ability to energize audiences.
Rooboy gained national recognition as a housemate on Big Brother Naija Season 10 (2025), where his charisma, authenticity, and high energy made him one of the most talked-about personalities in the house.
Before and after his time on the show, he built a reputation within Nigeria’s entertainment and nightlife scene as a performer and hypeman, hosting and energizing major events and cultural gatherings.
Through TRX, Rooboy channels his passion for entertainment and community building into a platform that celebrates creativity and empowers emerging talent.
His vision is simple:
create spaces where culture thrives, creators are celebrated, and communities connect.
Our Vision
To become a leading platform for cultural experiences that connect creative communities and shape the future of entertainment and live events.
Our Mission
To design and deliver immersive cultural experiences that inspire creativity, celebrate talent, and bring communities together.
Our Values
People
We believe in the power of people — empowering creators, inspiring audiences, and building communities where individuals can express themselves and become the best version of who they are.
Partners
We collaborate with partners who share our vision for culture, creativity, and community. Together, we build relationships grounded in integrity, trust, and long-term value.
Experiences
Our portfolio of events and cultural experiences continually reimagines how people engage with music, art, fashion, and community.
Fans & Audiences
We create unforgettable experiences that connect with audiences emotionally and transform events into lasting memories.
Communities
We are committed to being a responsible and positive force in the communities we serve, supporting creativity, culture, and opportunities for emerging talent.
What TRX Creates
TRX produces a diverse range of cultural experiences, including:
Each event is designed to bring people together and amplify culture.
Be Part of the Experience
Whether you’re a creator, brand, or culture enthusiast, there’s a place for you in the TRX community.
Be Part of the Experience
Whether you’re a creator, brand, or culture enthusiast, there’s a place for you in the TRX community.